In this campaign our everyman is Kiefer Sutherland. The campaign tells the story of a man who uses his laptop to help him escape the confines of his everyday 'macho' life and enter the world of high-octane cupcake baking. The campaign was global so had to be understood by everyone, everywhere.  It included online, cinema, TV, experiential, press and poster.
'Bake it' - Online film
Press and poster
Acer Aspire range website
Acer homepage takeover

Back to Top