Explore Beyond Limits
We gave meaning to the technology company Acer's existing line 'Explore Beyond Limits'. It centred around the affordable yet powerful Ultrabook laptop series The Aspire. We thought of it as 'creativity democratised', allowing people to unlock their hidden passions.
Dynamite cupcakes
To launch the campaign we used celebrities and allowed them to explore their hidden passions and in Kiefer Sutherland's case that's not saving the planet from a sinister underworld of splinter cells and terrorism, it's starting a cupcake business.
The campaign was global involving, Digital, Cinema, TV, Press and Poster.
