Elton John Aids Foundation
Elton and his foundation's mission is to eradicate the AIDS epidemic by 2030. It's very doable, it just takes a little love, compassion and in this case a needle. We didn't have much money but we did have access to Elton's friends, so we sent them a little pack with a simple request, to prick their finger, show solidarity and show to the world that love is certainly in their blood.
To help convince Elton's pals we got the lovely artists James Joyce Adam Hayes and Damien Poulain to hand draw each box bespoke and a special scarf designed by Mateus Bailon scarf.
Love Is In My Blood box collection
James Joyce for Eminem
Damien Poulain for Grace Jones
James Joyce for Rihanna
Damien Pulain
James Joyce for Ai Wei Wei
Adam Hayes
James Joyce for Elton John
Damien Poulain
James Joyce for David Bowie
Damien Poulain for Stephen Fry
James Joyce for Lady Gaga
Love Is In My Blood Box Contents
Mateus Bailon Scarf