Focus Group
Friday 16th October 2015
12:00 - 14:00
6 Housewives from Bromley and Lewisham
List of works shown:
1. John Constable ‘The Hay Wain’ 1821
2. Mark Rothko ‘No. 5/No. 22’ 1950
3. David Day ‘No sooner had the warm liquid mixed with the crumbs’ 2014
4. Diego Velasquez ‘Philip IV’ 1623 - 1624
5. David Day ‘Please use the institutions provided’ 2013
6. Andy Warhol ‘Brillo Soap Pads Box’ 1964
7. Jeremy Deller ‘History of the world’ 1997–2004
8. David Day ‘09.06am 18th Nov 2012’ 2012
9. Gillian Wearing ‘Signs that say what you want them to say and not signs that say what someone else wants you to say.’ 1992-3
10. David Day‘Casting Session - Perfect Partner’ 2015
11. Bruce Nauman‘Walking in an exaggerated manner around the perimeter of a square.’ 1967-68
'Philip IV' Diego Velasquez & 6 Housewives from Bromley and Lewisham
The Original
Retouch notes generated from focus group
The final amended portrait
Transcript

- He doesn’t look attractive, does he? That hairstyle.
- I don’t think it’s very attractive as a visual, you have to be interested in the person.
- Flemish.
- I think it’s really interesting to see portraits because there's no photographs of that time. It’s history. 
Even not knowing the story it’s quite interesting to know that people had similar features to us today.
- It does look like somebody today, you just have to change that hairstyle.
- Timeless in that sense
- I like the way he’s emerging from the shadow. The light is interesting.
- It is quirky, he’s a funny looking chap.
- His body looks huge.
- It’s unsettling – because of the extreme darkness and pallor of his face, his quite enigmatic expression 
- His eyes are following you, they’re very very intense. The lack of context, nothing to say or signify who he is. 
You don’t know, because if he’s a not monarch or something then you don’t know. It’s quite unsettling, 
you have lots of questions about who he is.
- Anything else that’s a bit more of a barrier?
- I suppose it’s just that the art itself is obviously very clever, it’s created a big impression on lots of people, 
he’s very skilled. For me to have that on my wall I’d have to really appreciate who he was, his history, 
so for me personally it wouldn’t just be about the skill, it would be about who he was.
- What kind of person would have this on their living room wall?
- Depends what else you have on the wall, if you have a collection of those eerie portraits then you’d be a collector. 
If you have just that one amongst lots of posters then it’d be very odd.
- Anything people find less engaging about this?
- It’s not particularly attractive. I don’t think you’d walk past that and smile with joy would you?
- Something vulgar about it. I don’t know if it’s the mouth, disdain and vulgar, light red… 
- Expect to turn the page and find him smiling, the complete opposite.
- If this was a brand…
- Something morose, sombre.
- Something serious, a bit difficult.
- Some kind of toiletry like Tampax, because it’s depressing
- It’s the founder of a funeral home
- Not an iconic brand
- Wouldn’t you use it to advertise anything
- How to make it more acceptable for those who find it more problematic, area for potential to optimise it?
- Some kind of clue to who he is or what he did
- Put him in a betting shop
- Spliff in his mouth, goatee, drinking Stella, put him in a tracksuit
- Give him a cone that a dog has when it has an operation
- I was thinking about advertising wise – a pub or something, you could see him doing something like that.
- If you use it to advertise some kind of stand-up comedy night. Feeling like this guy? 
Come to this night and you'll feel better.


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