The messenger
The Messenger is a film made to advertise Arla's new Icelandic style yogurt Skyr. It was directed by Dougal Wilson, written by Thom and Danielle and creative directed by Larry and myself.
Skyr is an Icelandic style yogurt that has an incredibly high protein content but almost no fat. It's been fuelling Iceland for over a 1000 years, including little Orri who delivered messages to the local town.
The campaign appeared in multiple countries across Europe on TV and in cinema. It was accompanies by 3 documentaries called 'The Skyr Guides' and a full poster campaign. In the first 5 months it shifted 1.5 million tonnes in the UK alone, creaing a brand worth £5m.
