Breaking walls
We created a new brand platform for the Scottish single malt The Glenlivet called Original by Tradition. Conceived through the founders relentless pursuit to innovate again and again; A mindset adopted by the business to continuously push the category forward and open up what was once an exclusive club of old white dudes into a drink for everyone.
The launch consisted of a new brand world that redefined the category and a film to lead this new bold era in single malt. The film was directed by Tom Noakes. The campaign saw The Glenlivet become the No. 1 single malt whisky in the US.
